Once there was a kingdom, one that was different from the others as it's king truly made a difference to the lives of his people - oh what a glorious time!

It, however, wasn't always that way... for before his kingship, the people were sieged by ominous social injustices, despair and the lack of continuous improvement.

Growing deep within the soon-to-be king was a hunger to change the kingdom's fate... He grew up in a family that encouraged him, and he wanted the same for everyone. He wanted people to have the same opportunities, to dream big and make it happen through the spirit of entrepreneurialism and generosity.

He knew there was more than the simple politics played by the rich; or token charity given by the guilty. Both of which were driven by 'self-interest' of the ruling class.

Through his coming of age the young man rose in the eyes of the populace and gained favour with the old King. Despite opposition from the Clergy, Nobles and Knights, the old King announced him as his successor.

Identifying the moment of opportunity, the young King set out to work. He unlocked the freedom to dream and nurtured innovation, kindness and prosperity throughout the kingdom. All were happy besides those who lost control & wealth stemmed by self-interest. Twas on that day, the 'Secret Society' was born; and so began the legend of Sir.Conrad...

When the king asked his mentor "why Entrepreneurship?" He replied:
The Entrepreneurial spirit is a mindset. It’s an attitude and approach to thinking which actively seeks out change, rather than waiting to adapt. It’s a mindset that embraces critical questioning, innovation, service and continuous improvement. True Entrepreneurs act out of passion and generosity; being solution focused and taking the action to make the dream a reality.
— SIR.CONRAD

To enable the 'Secret Society' to function, the king recruited those with the same beliefs and vision - those whom he knew would pass the mantle to coming generations. The Society was named after the king's mentor, friend and ally. The man who lived these ideals and instilled these beliefs in the king as he matured. A man who had left an indelible mark of values for all. His name... 'Sir.Conrad'.

When the king neared his end, he gave his final wishes:
Don’t let the spirit of Sir.Conrad die with you! We live not for ourselves but for the good of others, and in so doing, we make the world better for all. Do not let this ideal die with you but pass it on and empower others to live after you. In so doing you will have lived a life worth living.
— SIR.CONRAD
Sir.Conrad

Ever since, Sir.Conrad has been united, acting in the shadows throughout history; bringing about positive change and empowering others to do the same.


We believe that living through the spirit of SIR.CONRAD's, we can collectively catalyze positive change throughout Australia and the rest of the world. The positive social entrepreneurship and innovation, that will carry on for generations to come.

Unite with Sir.Conrad and live a life worth living.